QLife - Queer Life in Finland and Europe
QLIFE'S TRAINING AND CONSULTATION SERVICES


A diverse clientele - for us know-how stands for knowledge and awareness

Customer service is fundamentally about meeting different kinds of people. Seldom is bad customer service intentional, usually service personnel simply lack knowledge. In order to take diversity into account, the only thing one needs to do is to let go of one's prejudices and stereotypes. The most important thing and the starting point here is to discard the set notion of heteronormativity. 

Good customer service is all about respect; respect towards the customer as a unique individual. No magic tricks are needed here, to achieve respect and awareness towards the queer clientele the whole organisation from top to bottom must strive to develop attitudes and enhance know-how away from heteronormative thinking. QLife offers exactly the kind of professional training and consultation services that make it possible for companies and organisations to achieve this goal. We provide the tools with which you are able not only to provide good customer service to gender and sexual minorities but also to understand the influence of equality legislation in the context of public services.


Customer-oriented training courses

  • for service and travel service providers
  • social and health care entities
  • education and training service providers


We train

  • customer service personnel
  • company management and operative management
  • student groups and other groups


Training themes

  • queer customer segment and the possibilities it offers
  • European Union's equality legislation
  • gender and sexual minorities as health care customers
  • minorities in the working environment


Information on training course content and prices

The theme of the training course determines the content of the course. The price varies according to the duration, number of participants, location and the materials needed for the course. We are happy to provide further information on any matters to do with our training courses.

The following subjects may, for example, form the basis of your training course.

Gender and sexual minorities - basic course (45 min)

  • defining gender and sexual minorities
  • the significance of minority groups as customers
  • facing one's own stereotypes
  • learning tasks to do with gender and sexual minorities


Basic course for customer service personnel (45 min)

  • defining gender and sexual minorities
  • the significance of minority groups as customers
  • facing one's own stereotypes
  • introducing a customer-oriented service model - every customer is a unique individual
  • "gay friendly" service know-how - information on different companies, organisation, services and information sources


Basic course for marketing and product/service production professionals (45 min)

  • defining gender and sexual minorities
  • minority customer segments and their potential
  • the right kind of communications methods - how to avoid common mistakes
  • segment-specific marketing communications
  • segment-specific product and service expectations
  • the right marketing and communications channels - reach a world of possibilities


Equality legislation - basic course (45 min)

  • introduction to equality legislation and its significance in the public sectors
  • equality legislation and minority groups
  • equality legislation and practice
  • other discrimination legislation in Finland
  • obeying equality legislation


Gender and sexual minority groups as social and health care clients (45 min)

  • defining gender and sexual minorities
  • minorities in the context of social and health care services - a disappearing act
  • taking minorities into consideration in service planning and service production
  • facing one's own stereotypes
  • introducing a customer-oriented service model - every customer is a unique individual
  • equality legislation - the starting points and obligations


Contact us and ask for further information. QLife tailors training courses according to your individual demands.